How do Sales People Get my Information? Part 7 of 13
This is part 7 of the blog series, “How do Sales People get my Information?” This blog series is designed to educate companies on the most common and newest techniques sales people use to infiltrate their organization to find a person who they can sell to.
Technique #7
The Christmas in July Technique
This particular technique is built off of an assumed “Quid Pro Quo.”
Here comes the salesperson with something in his hand. What’s that? He remembered your last conversation and you mentioned how you just loved parrots so he got you the movie Paulie? How sweet!
Now, I know how nice it is to feel respected and appreciated but the salesperson’s motive is to give you something to help you feel comfortable sharing your valuable company information with him.
The salesperson is hoping the gift is nice enough and thoughtful enough you will feel obligated.
Ask me how I know?
I used this technique about 3 years ago to get help manuevering into a large IT development company.
Did it work? Unfortunately yes.
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Our goal is to totally eradicate Cold Calling as a sales technique within the next 5 years. (2015)
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tzero.cn
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